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How Much Effect Do Online Reviews Have On Businesses?

Online reviews has gotten so popular nowadays mainly because majority of companies has gone down the internet marketing route. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. Online reviews are testimonies from previous clients and those businesses who are honest with the services they give will be okay to subject themselves from such reviews. The world of business can get pretty tough and you need to always find way to make your business better than the rest and that is why some companies create their own reviews or make their friends create on to praise their business. Before hiring the services or buying the product of a certain company, take time to check out online reviews because it is a great tool in visiting the company through the eyes of those who have already been their client. It is not that hard to spot a legitimate review from a fake one. An author who patronizes a certain business so much through posting so many online reviews is most likely a fake one.

Open up Google and do a web search for a specific company. You need to open up a few of the search engine results to spot the fake or true reviews. When you read the reviews on one search engine result, take note of the authors because if that certain author has also given the company a glowing review on other web searches then it is definitely a fake one. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.

All these companies have their way of marketing online even if it means deceiving the people and you as a consumer must be smart enough to use these online reviews to your advantage so when you call up a company, you must tell them that the only reason you went with them is because they have a glowing review online. Repetition is key so when you are talking on the phone, continue to mention the online review you have read. This way, when they give you the services, the company will aim to do their best because they will fear that you might give them a bad review.